Brand name

Changed by Frank Gaillard, 29 Jul 2021

Updates to Article Attributes

Body was changed:

Brand names should generally not be used unless there is something specific about a particular brand that is important. An example of when a brand name is acceptable is an article or case that describes a specific implantable medical device with particular imaging features (see medical device article structure). 

For example, a particular programmable CSF shunt valve where the appearance of a normal valve and the interpretation of the pressure setting are brand-specific. 

Disclosure in cases

If a case mentions a specific medical device by brand name then an author disclaimer is required at the very bottom of the case discussion. Please copy and paste the following: 

Disclosure: I, [insert your name], have no actual or potential ethical or financial conflict of interest in relation to this device. This case is not intended to be a personal endorsement or recommendation of this product.

See also

  • -<p><strong>Brand names</strong> should generally not be used unless there is something specific about a particular brand that is important. An example of when a brand name is acceptable is an <a href="/articles/articles-2">article</a> or <a href="/articles/cases">case</a> that describes a specific implantable medical device with particular imaging features (see <a href="/articles/medical-device-article-structure">medical device article structure</a>). </p><p>For example, a particular <a href="/articles/programmable-cerebrospinal-fluid-shunt">programmable CSF shunt valve</a> where the appearance of a normal valve and the interpretation of the pressure setting are brand-specific. </p><h4>Disclosure</h4><p>If a case mentions a specific medical device by brand name then an author disclaimer is required at the very bottom of the <a href="/articles/case-description">case discussion</a>. Please copy and paste the following: </p><p><em><strong>Disclosure:</strong> I, [insert your name], have no actual or potential ethical or financial conflict of interest in relation to this device. This case is not intended to be a personal endorsement or recommendation of this product.</em></p>
  • +<p><strong>Brand names</strong> should generally not be used unless there is something specific about a particular brand that is important. An example of when a brand name is acceptable is an <a href="/articles/articles-2">article</a> or <a href="/articles/cases-3">case</a> that describes a specific implantable medical device with particular imaging features (see <a href="/articles/medical-device-article-structure">medical device article structure</a>). </p><p>For example, a particular <a href="/articles/programmable-cerebrospinal-fluid-shunt">programmable CSF shunt valve</a> where the appearance of a normal valve and the interpretation of the pressure setting are brand-specific. </p><h4>Disclosure in cases</h4><p>If a case mentions a specific medical device by brand name then an author disclaimer is required at the very bottom of the <a href="/articles/case-description">case discussion</a>. Please copy and paste the following: </p><p><em><strong>Disclosure:</strong> I, [insert your name], have no actual or potential ethical or financial conflict of interest in relation to this device. This case is not intended to be a personal endorsement or recommendation of this product.</em></p><h4>See also</h4><ul><li><a title="Disclosures" href="/articles/disclosures">disclosures</a></li></ul>

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